The Together We Save campaign is a multi-tiered effort to motivate co-op members to take action to save money and energy. At the epicenter of this effort is TogetherWeSave.com, a Web site that demonstrates how taking simple energy-saving steps leads to real dollar savings.

The campaign's print, TV, radio and billboard ads all encourage consumers to visit TogetherWeSave.com to find out more information about the energy-saving concepts. When co-op members arrive at the site, they'll find nine animated, interactive applications. Each application focuses on a different energy- and money-saving action that, once completed, outputs an actual savings calculation. For example, in the 'Lower Your Water Heater Temperature' application, users can change the temperature setting on the water heater dial. The application then displays a savings amount.

Co-op members can get an even better idea of potential dollar savings by taking the site's virtual Home Tour. Within each of the home's rooms-living room, kitchen, laundry room, bedroom, basement and attic-are at least two energy-saving action items. As visitors move through each room and complete the suggested actions, a digital counter keeps a running total of potential dollar savings, giving a visual representation of how simple changes rack up major savings.

The savings calculations from each individual visit to the Home Tour are funneled into another counter that continuously aggregates national potential savings and tracks the number of visitors to the site. The running national totals are displayed at the top of the TogetherWeSave.com landing page.

Another unique component of TogetherWeSave.com is the Touchstone Energy TV Web portal. This portal is a one-of-a-kind collection of short videos on energy efficiency-themed topics. The collection includes videos from a variety of sources. The videos are all designed to offer easy-to-follow advice on energy savings tips and techniques.